What is a Petroglyph?
Posted on January 04, 2011
Living in Albuquerque, we are surrounded by the Petroglyph National Monument and reminders of it within the names of businesses, schools and organizations. The Petroglyph National Monument comprises several areas within city limits dedicated to preserving Petroglyphs and the immediate environments around them. Walking through these open areas easily draws the sensation of timeless endurance and continuity, as it's easy to imagine being in the same space hundreds of years ago, just as it is. It is from this inspiration that I took the name for Petroglyph Creative.
Petroglyphs (also called rock engravings) are pictogram and logogram images created by removing part of a rock surface by incising, picking, carving, and abrading. Outside North America, scholars often use terms such as "carving", "engraving", or other descriptions of the technique to refer to such images. Petroglyphs are found world-wide, and are often (but not always) associated with prehistoric peoples. The word comes from the Greek words petros meaning "stone" and glyphein meaning "to carve", and was originally coined in French as pétroglyphe.
As Petroglyph's founder, it was my intention to create a company that created good in the world through whatever talents I had available to me; be them mine or others'. Strong good, like Petroglyphs, positively affects all people long past the time when its origins and meaning are known. Their messages have evolved from direct intent to speculative mystery, yet they are still as permanent as any image ever was and bring historic realities to our present minds.
Petroglyph's mission is to bring good work to clients and to the world. This is what Petroglyphs have done for us.